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Achieve your life goals through Financial planning, automated investing, and active tracking.

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We have one mission: To empower you to make the most of your money, so you can live better


The old way of managing money is broken.

When it comes to investing for the future, you've likely had a couple of options: You could do it yourself, or you could hand it off to an investment manager. The first can be tedious, time-consuming, and error-prone; the second has historically meant tolerating outdated technology and potential conflicts of interest.


The new way of managing money puts you first.

We're a fiduciary, which means we act in your best interests. Unlike many other investment managers, we aren't compensated for choosing certain funds for your portfolio, and we don't have our own investment products to sell. We only do what we believe is right for you.

No Sales, Ever

We don't get commissions for recommending funds. We only do what is in your best interest. We  focus on actions that add value.

Unique Transparency

You’ll always know what you pay for advice through our simple, straightforward, conflict free advice. Our fees are disclosed 

A Focus on You

We are here to help answer your questions, and make suggestions. There is no canned or standard financial plan or advice

Advanced Technology

Does your Advisor check your account daily for re-balance & harvest opportunities? Tell you if a goal is off track via smartphone?  

Ultimate Flexibility

If your financial needs change, or you want to deposit, withdraw, or transfer funds from one goal to another you can.  

Satisfaction Guarantee

We are committed to providing our customers with a great experience. If your're not satisfied we will do everything we can to make it right.


The Value of Advice Has Shifted

It's hard to imagine, but a brokerage used to be the only place you could get real-time stock quotes. Clients couldn't make a transaction unless they went into the office or called. Our advice shifted from stock and mutual fund selection to asset allocation and portfolio design based on your risk tolerance. That has been replaced because, if you can build a portfolio based on a questionnaire, then computers can do that cheaper, and maybe better.

Our advice is much more about empathy, trust, behavior, values and goals. We’ll listen to what’s truly important to you.  Things that can't be done by a computer and an algorithm.


What do I want my life to be like?

Financial Life Management helps you consider your entire life — and define what you want your money to do for you.


Will I have the resources I need?

Develop a plan and put your money into action with Financial Planning and Investment Management


Am I prepared for life’s surprises?

Our Financial Life plan gives you insight and total control over your life, so you can adjust to the Inevitable changes.



1. Let Markets Work For You 

The financial markets have rewarded long-term investors. People expect a positive return on the capital they supply, and historically, the equity and bond markets have provided growth of wealth that has more than offset inflation.

2. Consider the Drivers of Returns

Academic research has identified these equity and fixed income dimensions, which point to differences in expected returns. Investors can pursue higher expected returns by structuring their portfolio around these dimensions

3. Avoid Market Timing

You never know which market segments will outperform from year to year. By holding a globally diversified portfolio, investors are well positioned to seek returns wherever they occur.

4. Manage Your Emotions

Many people struggle to separate their emotions from investing. Markets go up and down. Reacting to current market conditions may lead to making poor investment decisions.

5. Look Beyond the Headlines

Daily market news and commentary can challenge your investment discipline.
Some messages stir anxiety about the future while others tempt you to chase the latest investment fad. When headlines unsettle you, consider the source and maintain a long‑term perspective.

6. Focus On What You Can Control

A financial advisor can offer expertise and guidance to help you focus on actions that add value. This can lead to a better investment experience.


Get personalized advice based on your needs.

We start with your goal—the reason you're investing. Then, we make various recommendations: risk level, amount to invest, and type of account.

This type of personalized strategy is called "goal-based investing," and research shows it improves outcomes by encouraging optimal behavior and more precise wealth management.



If you're planning for retirement...


We'll advise you on how much to save, what types of accounts to invest in, and an optimal risk level based on when you want to retire.

If you're planning to buy a home...

We'll create a slightly more conservative portfolio, given that this is a short- to medium-term goal.

If you switch jobs...

We're here to help you roll over old 401(k)s and IRAs to help you make the most of your money.

If the market goes down...

We're prepared, because our advice model factors in market downturns. We've also put guardrails in place to help prevent you from making decisions in the heat of the moment.

Get advice on your outside investments.

You can sync your outside accounts, such as other 401k's investments and bank accounts, to see if you're losing money to high fees and uninvested cash.

GIA Investment Advisors is an independent, fee-only Registered Investment Advisor. We help you build a firm financial foundation for your life, using tools and techniques that will help you build the future you want.

Located in Portsmouth, New Hampshire, we’re a family-owned firm that takes a personal approach to working with people like you. Our goal is to partner with individuals and families who are eager to take positive steps that will allow them to use their money to build the life they desire.

For more than four decades, we’ve helped people manage their financial lives at every stage of life. Today, we offer a comprehensive array of financial and tax planning services so you can get answers to your financial questions and move forward with confidence.

Ernest Giacobba Photo

Ernest Giacobba


As President, Ernie has over 45 years of experience in the financial industry.  Ernie believes in developing long-term relationships with professionals and individuals based on honesty and integrity. He works with clients to understand their comprehensive needs and objectives, and then implements a strategic approach using sound financial principles to achieve a well-balanced, customized financial plan.

Eric Giacobba Photo

Eric Giacobba

Financial Advisor

Foundation - Parkshore Wealth ManagemenAs a financial advisor, Eric works with clients to lift the uncertainty that they have about their financial lives. He organizes and simplifies clients’ finances and takes great pleasure in the fact that this process helps them see how they can achieve their dreams and goals.  He especially enjoys working with people who are excited about their future. That excitement, he has found, makes the financial planning process an adventure.

Meet Your New Technology Partner

Tell us a bit about yourself.

Where are you in your financial life and what are you investing for? Dream vacation? Down payment? Nice little retirement?

We'll build you a portfolio.

Based on your answers, we'll recommend an investing plan and use our technology to build you a personalized portfolio.

Then, we put our magic to work.

And we keep working. Once we get you set up, we'll manage your portfolio with tax-smart technology.


Technology that helps you make the most of your money.

We're taking proven investment strategies that have been around for decades and use modern technology to make them more efficient. Whether you're saving for retirement, a house, or a couch, we're here to help you improve your financial life.

Getting Started is Easy. 

The quickest way to get started is to give us a call at 888-442-2274 to set a meeting.

Or schedule it yourself right here, and we’ll get back to right away. Because the sooner you begin, the sooner you’ll have clarity and direction. And the sooner you’ll be living your life on your terms. You know… The way it ought to be.

Hours & Info

Working hours: M-F 9am – 5pm

1 new Hampshire Ave #125
Portsmouth, NH 03801